Net Success For Business

Wow… Finally some proof that the Yellow Pages are dead

petertownshend2 — Wed, 29 Jul 2009 00:59:35 +0000

Isn’t it time to really learn how to use the internet… register for our webinars at http://www.netsuccessforbusiness.com

clipped from www.examiner.com

Yellow pages vs. social media marketing

Moving in the right direction, it was recently announced that AT&T has been allowed to cease delivering white pages to doorsteps in Missouri’s largest cities. Customers can call a toll-free number to ask for a residential book and it will be mailed for free. During similar pilot projects last year in Atlanta and Austin, it was noted that fewer than two percent of customers requested paper phone books.

Missouri Public Service Commission Chairman Robert M. Clayton III stated, “But we also have to recognize times have changed and many people aren’t even looking at these anymore.”

TMP Directional Marketing indicated 61% of search inquires are made online as opposed to in print. Social media is the clear answer for standing out in the crowd and announcing your presence to the world. It’s imperative to naturally engage and build your network online for success today, and tomorrow.

Proof That The Internet Is Affecting TV Advertising?

petertownshend2 — Mon, 27 Jul 2009 03:12:52 +0000

PPC for TV Ads???

Who ever thought that advertising on tv could be measured by the online buzz it creates?

clipped from adage.com

Could TV Be Bought and Sold Based on Who’s Talking About It? ESPN and CNN Think So

NEW YORK (AdAge.com) — Time Warner’s CNN and Walt Disney’s ESPN are grappling with the idea that a TV ad should not be judged solely by the number of people it reaches, but also by how many of the people who see it are spurred to share its message with others.

It’s all well and good for a TV network to boast about the ability to lure a sizable crowd, but that’s so old school. Today, marketers want to know what subset of that audience talked about their ad with other people, and if that conversation was a positive or negative one.

Aim to Lure Marketers With Data That Show Who Is Chatting Them Up

Big Business Is Learning that The Internet is Not The Future, but the Now

petertownshend2 — Mon, 27 Jul 2009 03:05:46 +0000

An example of Britain’s third largest grocer, realizing that growth can now only be sustained through diversifying online.

clipped from www.reuters.com

Sainsbury’s launches non-food Internet sales

The supermarket, Britain’s third-biggest behind Tesco (TSCO.L) and Asda, owned by Wal-Mart Stores Inc (WMT.N), said it would initially offer 4,500 non-food products online, including kitchenware, soft furnishings, home electronics and furniture.

The products, which will rise to 8,000 by September, will be both branded and own-brand, including the newly launched Tu Home range and items from Sony, Apple and Le Creuset, it said in a statement.

He said the supermarket could already deliver to 88 percent of households, and research showed its customers wanted to buy non-food items, too.

“We believe this is the right time to build on the success of our existing online presence,” he said.

Warning for Forced Continuity Believers…

petertownshend2 — Sat, 25 Jul 2009 23:13:36 +0000

This may be the end of forced continuity. If you use this, you may want to do more research on this story

clipped from technologizer.com

Orbitz and Buy.com’s Sales Tactics: Cluttered and Confusing

By Harry McCracken | Posted at 12:35 pm on Saturday, July 25, 2009

Cnet’s Greg Sandoval has a good story on use of “loyalty” programs by Orbitz and Buy.com-which are basically attempts to get you to sign up for services that charge you monthly fees as you check out during the buying process. A meaningful number of shoppers apparently sign up for these services by accident, and the U.S. Senate Commerce Committee is investigating some of the companies that provide them. Good.

Justification for Online Business Development

petertownshend2 — Sat, 25 Jul 2009 01:20:16 +0000

If these marketers are doing it, doesn’t it show us that it is necessary?

clipped from www.internetretailer.com

Spending on interactive marketing will reach $55 billion by 2014

Spending on interactive marketing will approach $55 billion in 2014,
representing 21% of all marketing expenditures, and cannibalizing traditional
media, according to a new study from Forrester Research Inc. Interactive
marketing will reach $25.6 billion this year, accounting for 12% of ad spending,
the firm predicts.

60% of 204 marketing executives surveyed by Forrester said they are
increasing their budgets for interactive marketing—search marketing, e-mail
marketing, social media and mobile marketing—by shifting money away from
traditional media. Money for interactive marketing will be drawn from budgets
for direct mail (40%), newspapers (35%), magazines (28%), television (12%),
yellow pages (11%), outdoor (9%), radio (8%), and telemarketing (7%).

3 Steps for Paid Traffic

petertownshend2 — Tue, 24 Mar 2009 00:07:32 +0000

You may find this helpful

clipped from www.mxyzplk.com

Monetizing Your Website With Low Traffic

1. Choose your market niche
Sometimes the so concentrated, a simple click on a Google ad that you can do $10. The problem is that these opportunities are rare.

2. Create your website/blog properly
If you concentrate on creating your site, really good content, and usually the best practices that may be associated with its web site a good ranking in Google. If you have a ranking on the page 4 or more, you can sell ads on your site, which focus on SEO.

3. Providing paid Reviews
If your site has a blog or a website, which in May to discuss, you can earn money, for comments on your site. Some companies such as PayPerPost reach your network in order to exploit these opportunities. Normally associated with the product information is needed, and in many cases is not the time for a little money. The main requirement is that these sites have decent page rank is to regular updates.

The Battle… Search vs. Display

petertownshend2 — Wed, 21 Jan 2009 23:33:54 +0000

Here are two opinions on search vs click…

Diplay introduces you to people interested in your market… search catches the buyers. Both are necessary, like the odd couple. What are your thoughts?

clipped from www.dmnews.com

Display ad campaigns can and do work — in an ideal world any advertiser would have both running and highly optimized. In reality, time and monetary constraints often create the need for a decision.

A solid search ad account will always have much higher click-through and conversion rates than display ads, as well as a higher ROI.

For advertisers who need to move a lot of product, display is often a better alternative than search. Display, when done correctly for an advertiser with a strong online conversion strategy, can drive sales in quantities greater than search, with benefits extending past the initial impression. In online DM campaigns, there are three areas that perform consistently well: search, low-cost display on large networks and higher-cost display on targeted premium sites.

Search and display advertising each compete for dollars, eyes and results. Search can lead to a stronger ROI, while display can punch up online conversion. Our experts compare them.

Google Cuts Print Ads

petertownshend2 — Wed, 21 Jan 2009 23:13:08 +0000

Print is suffering… even the analytics of the internet can’t promote ad sales.

What are your thoughts…

clipped from www.dmnews.com

In the latest in Google cuts, the search leader will shutter its Print Ads service on February 28. More than 800 US newspapers

, use the service, which launched in November 2006.

Google announced the news Monday in a blog
post by Spencer Spinnell, director of Google Print Ads.

“While we hoped that Print Ads would create a new revenue stream for
newspapers and produce more relevant advertising for consumers, the product has
not created the impact that we — or our partners — wanted,” he wrote.

“We will continue to devote a team of people to look at how we can help
newspaper companies,” he wrote. “It is clear that the current Print Ads product
is not the right solution, so we are freeing up those resources to try to come
up with new and innovative online solutions that will have a meaningful impact
for users, advertisers and publishers.”

Google to cut Print Ads service

Mary Elizabeth Hurn

January 21, 2009

The 7 Keys to Maximizing Profits.

petertownshend2 — Wed, 31 Dec 2008 01:02:11 +0000

Our story begins in 1930. Two young brothers, sons of poor Irish Immigrants decide to leave their native New Hampshire. It was the start of the Great Depression, and there was not much opportunity for the brothers, other than working at the shoe factory that their father managed.
These two brothers, unaware of the incredible success that they would have in a few short years, focused their dreams on California. Where, like everyone they wanted to make their stake on the movie business.
Their arrival was nothing fantastic. After some odd jobs at Columbia Pictures (moving lights, etc.), they started their first entrepreneurial venture, operating a movie theater in Glendale, California. Who would have thought that a movie theater just 5 miles outside of Hollywood would fail, but after 4 years, they finally could no longer afford to pay the $100/month rent that was required.
Their first taste of success (no pun intended, as you will soon see) came in 1937. A short distance from their troubles in Glendale, they opened a small Drive-In restaurant in Arcadia, California.
The Airdrome succeeded at the height of the era, where Southern Californians were becoming more dependent on their vehicles, and wanted the convenience of being able to drive up to the restaurant, order from bellhops, receive the meals and eat in their cars, complete with cutlery.
In 1940, they were able to afford to move the restaurant to San Bernardino, California, expand the restaurant and expand their menu to include barbecue beef sandwiches, hamburgers, and more.
The brothers success came from the first key to maximizing profits…
They identified a HOT TARGET AUDIENCE.
You see, there is no need for a supply if there is no demand. It’s like trying to open a golf course in the Arctic Circle.
During this time the brothers continued to grow their business. They were enjoying massive profits and their restaurant was recognized as one of the most successful in the US.
But…
They realized that times were changing, and they wanted to keep with the changes. World War 2 was coming to a close and, being in a working class community, they knew the war time jobs were going to disappear.
They acted on the second key to success which is…
TEST, TEST, TEST
They identified that 80% of their sales were coming from Hamburgers.
They then dug deep and proceeded with the third key…
KNOW YOUR CUSTOMERS
They knew that their customers wanted affordable food, very quickly.
So they mapped out systems where they narrowed down their menu to be able to reduce their prices. They sold 15¢ hamburgers and 19¢ cheeseburgers, 10¢ fries and milkshakes.
They also created systems where food would be served within 30 seconds.
Gone were the bellhops and the old Airdrome.
They knew the new systems would be able to allow them to work on the fourth key…
INCREASE YOUR CUSTOMER BASE.
They were able to train their staff to focus on the fifth key…
INCREASE SALES PER CUSTOMER.
Narrowing the menu enabled them to benefit from the sixth key…
DECREASE YOUR COST OF SALES.
And in 1948, the brothers, Richard and Maurice, re-launched their restaurant.
McDonalds was an immediate success.
So successful that they constantly had people asking about franchising.
In 1954, they teamed up with their former milkshake machine salesman, and 15th franchise owner, Ray Kroc and developed their franchise system, eventually selling their rights to Kroc for $2.7 million and 1% royalties.
This was the final profit strategy…
BRING IN EXPERTS WHEN REQUIRED.
With over 30,000 locations opened in the last 50 years, there is absolutely no doubt that McDonalds has created the fast food industry.
THEY CREATED THIS SUCCESS WITHOUT ALL OF THE ADVANTAGES OF TODAY’S TECHNOLOGY…
If the McDonalds brothers were to restart today, they probably would have accomplished more at a faster pace.
The inventions of new technology and the widespread adaption of the internet makes it quicker to interact with your audience, to capture their attention and own it.
In the next sessions we will be breaking down the 7 keys and showing you how they can explode your profits with very little effort.
You’ll also learn how to automate many of your processes and earn profits on autopilot.
YOUR GOAL DOESN”T HAVE TO BE TO CREATE A COMPANY AS BIG AS MCDONALDS.
You may want to, you may not…
The truth is that these key strategies are universal and will boost your profits whether you want to have 30,000 locations, or work out of your home.
The only thing you require is a pure desire to make more profits with less effort and an open mind to be able to give up some old habits to learn some new, more effective ways of doing business.
Just like McDonalds is no longer just about cheap hamburgers, and has had to learn to adapt to new “healthier choices” and is even currently reinventing their décor. Your business must grow, update and reinvent itself to ensure that it is constantly connecting the right message to the right customer.
BUSINESS SUCCESS IN THE NEW MARKETING AREA
Welcome to the 21st century…
The explosive growth of the modern marketing tools (the internet and mobile devices) has transformed the face of the world over the last 10 years.
This growth has been faster than even the growth of television, telephone, and the automobile.
More importantly, it has transformed the most important aspect of our lives…
The way in which we communicate.
These innovations have completely eliminated entire markets.
Gone are Encyclopedias and Photographic Film… and virtually gone are Music Stores, Video Stores, Dictionaries, Postal Mail, Brochures, Flea Markets.
Completely transformed are Mail Order, Phone Service, the Entertainment industry, and Retail business as a whole.
Bill Gates gave the most accurate description when he said…
In the future there will be two types of business… those that are on the internet, and those that are out of business.