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Google Cuts Print Ads

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Print is suffering… even the analytics of the internet can’t promote ad sales.

What are your thoughts…

clipped from
In the latest in Google cuts, the search leader will shutter its Print Ads service on February 28. More than 800 US newspapers
, use the service, which launched in November 2006.

Google announced the news Monday in a blog
by Spencer Spinnell, director of Google Print Ads.

“While we hoped that Print Ads would create a new revenue stream for
newspapers and produce more relevant advertising for consumers, the product has
not created the impact that we — or our partners — wanted,” he wrote.

“We will continue to devote a team of people to look at how we can help
newspaper companies,” he wrote. “It is clear that the current Print Ads product
is not the right solution, so we are freeing up those resources to try to come
up with new and innovative online solutions that will have a meaningful impact
for users, advertisers and publishers.”

Google to cut Print Ads service
January 21, 2009
  blog it

Written by petertownshend2

January 21, 2009 at 11:13 pm

Posted in Uncategorized

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