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If these marketers are doing it, doesn’t it show us that it is necessary?
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Spending on interactive marketing will reach $55 billion by 2014

Spending on interactive marketing will approach $55 billion in 2014,
representing 21% of all marketing expenditures, and cannibalizing traditional
media, according to a new study from Forrester Research Inc. Interactive
marketing will reach $25.6 billion this year, accounting for 12% of ad spending,
the firm predicts.

60% of 204 marketing executives surveyed by Forrester said they are
increasing their budgets for interactive marketing—search marketing, e-mail
marketing, social media and mobile marketing—by shifting money away from
traditional media. Money for interactive marketing will be drawn from budgets
for direct mail (40%), newspapers (35%), magazines (28%), television (12%),
yellow pages (11%), outdoor (9%), radio (8%), and telemarketing (7%).

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Written by petertownshend2

July 25, 2009 at 1:20 am

Posted in Uncategorized

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