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Big Business Is Learning that The Internet is Not The Future, but the Now

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An example of Britain’s third largest grocer, realizing that growth can now only be sustained through diversifying online.
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Sainsbury’s launches non-food Internet sales

The supermarket, Britain’s third-biggest behind Tesco (TSCO.L) and Asda, owned by Wal-Mart Stores Inc (WMT.N), said it would initially offer 4,500 non-food products online, including kitchenware, soft furnishings, home electronics and furniture.

The products, which will rise to 8,000 by September, will be both branded and own-brand, including the newly launched Tu Home range and items from Sony, Apple and Le Creuset, it said in a statement.

He said the supermarket could already deliver to 88 percent of households, and research showed its customers wanted to buy non-food items, too.

“We believe this is the right time to build on the success of our existing online presence,” he said.

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Written by petertownshend2

July 27, 2009 at 3:05 am

Posted in Uncategorized

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