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Proof That The Internet Is Affecting TV Advertising?

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PPC for TV Ads???

Who ever thought that advertising on tv could be measured by the online buzz it creates?

clipped from adage.com

Could TV Be Bought and Sold Based on Who’s Talking About It? ESPN and CNN Think So

NEW YORK (AdAge.com) — Time Warner’s CNN and Walt Disney’s ESPN are grappling with the idea that a TV ad should not be judged solely by the number of people it reaches, but also by how many of the people who see it are spurred to share its message with others.

It’s all well and good for a TV network to boast about the ability to lure a sizable crowd, but that’s so old school. Today, marketers want to know what subset of that audience talked about their ad with other people, and if that conversation was a positive or negative one.

Aim to Lure Marketers With Data That Show Who Is Chatting Them Up

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Written by petertownshend2

July 27, 2009 at 3:12 am

Posted in Uncategorized

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