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Wow… Finally some proof that the Yellow Pages are dead

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Isn’t it time to really learn how to use the internet… register for our webinars at http://www.netsuccessforbusiness.com
clipped from www.examiner.com

Yellow pages vs. social media marketing

Moving in the right direction, it was recently announced that AT&T has been allowed to cease delivering white pages to doorsteps in Missouri’s largest cities. Customers can call a toll-free number to ask for a residential book and it will be mailed for free. During similar pilot projects last year in Atlanta and Austin, it was noted that fewer than two percent of customers requested paper phone books.

Missouri Public Service Commission Chairman Robert M. Clayton III stated, “But we also have to recognize times have changed and many people aren’t even looking at these anymore.”

TMP Directional Marketing indicated 61% of search inquires are made online as opposed to in print. Social media is the clear answer for standing out in the crowd and announcing your presence to the world. It’s imperative to naturally engage and build your network online for success today, and tomorrow.

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Written by petertownshend2

July 29, 2009 at 12:59 am

Posted in Uncategorized

Proof That The Internet Is Affecting TV Advertising?

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PPC for TV Ads???

Who ever thought that advertising on tv could be measured by the online buzz it creates?

clipped from adage.com

Could TV Be Bought and Sold Based on Who’s Talking About It? ESPN and CNN Think So

NEW YORK (AdAge.com) — Time Warner’s CNN and Walt Disney’s ESPN are grappling with the idea that a TV ad should not be judged solely by the number of people it reaches, but also by how many of the people who see it are spurred to share its message with others.

It’s all well and good for a TV network to boast about the ability to lure a sizable crowd, but that’s so old school. Today, marketers want to know what subset of that audience talked about their ad with other people, and if that conversation was a positive or negative one.

Aim to Lure Marketers With Data That Show Who Is Chatting Them Up

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Written by petertownshend2

July 27, 2009 at 3:12 am

Posted in Uncategorized

Big Business Is Learning that The Internet is Not The Future, but the Now

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An example of Britain’s third largest grocer, realizing that growth can now only be sustained through diversifying online.
clipped from www.reuters.com

Sainsbury’s launches non-food Internet sales

The supermarket, Britain’s third-biggest behind Tesco (TSCO.L) and Asda, owned by Wal-Mart Stores Inc (WMT.N), said it would initially offer 4,500 non-food products online, including kitchenware, soft furnishings, home electronics and furniture.

The products, which will rise to 8,000 by September, will be both branded and own-brand, including the newly launched Tu Home range and items from Sony, Apple and Le Creuset, it said in a statement.

He said the supermarket could already deliver to 88 percent of households, and research showed its customers wanted to buy non-food items, too.

“We believe this is the right time to build on the success of our existing online presence,” he said.

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Written by petertownshend2

July 27, 2009 at 3:05 am

Posted in Uncategorized

Warning for Forced Continuity Believers…

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This may be the end of forced continuity. If you use this, you may want to do more research on this story
clipped from technologizer.com

Orbitz and Buy.com’s Sales Tactics: Cluttered and Confusing

By Harry McCracken  |  Posted at 12:35 pm on Saturday, July 25, 2009

Orbitz LogoCnet’s Greg Sandoval has a good story on use of “loyalty” programs by Orbitz and Buy.com-which are basically attempts to get you to sign up for services that charge you monthly fees as you check out during the buying process. A meaningful number of shoppers apparently sign up for these services by accident, and the U.S. Senate Commerce Committee is investigating some of the companies that provide them. Good.

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Written by petertownshend2

July 25, 2009 at 11:13 pm

Posted in Uncategorized

Justification for Online Business Development

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If these marketers are doing it, doesn’t it show us that it is necessary?
clipped from www.internetretailer.com

Spending on interactive marketing will reach $55 billion by 2014

Spending on interactive marketing will approach $55 billion in 2014,
representing 21% of all marketing expenditures, and cannibalizing traditional
media, according to a new study from Forrester Research Inc. Interactive
marketing will reach $25.6 billion this year, accounting for 12% of ad spending,
the firm predicts.

60% of 204 marketing executives surveyed by Forrester said they are
increasing their budgets for interactive marketing—search marketing, e-mail
marketing, social media and mobile marketing—by shifting money away from
traditional media. Money for interactive marketing will be drawn from budgets
for direct mail (40%), newspapers (35%), magazines (28%), television (12%),
yellow pages (11%), outdoor (9%), radio (8%), and telemarketing (7%).

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Written by petertownshend2

July 25, 2009 at 1:20 am

Posted in Uncategorized

3 Steps for Paid Traffic

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You may find this helpful
clipped from www.mxyzplk.com

Monetizing Your Website With Low Traffic

1. Choose your market niche
Sometimes the so concentrated, a simple click on a Google ad that you can do $10. The problem is that these opportunities are rare.

2. Create your website/blog properly
If you concentrate on creating your site, really good content, and usually the best practices that may be associated with its web site a good ranking in Google. If you have a ranking on the page 4 or more, you can sell ads on your site, which focus on SEO.

3. Providing paid Reviews
If your site has a blog or a website, which in May to discuss, you can earn money, for comments on your site. Some companies such as PayPerPost reach your network in order to exploit these opportunities. Normally associated with the product information is needed, and in many cases is not the time for a little money. The main requirement is that these sites have decent page rank is to regular updates.

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Written by petertownshend2

March 24, 2009 at 12:07 am

Posted in Uncategorized

The Battle… Search vs. Display

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Here are two opinions on search vs click…

Diplay introduces you to people interested in your market… search catches the buyers. Both are necessary, like the odd couple. What are your thoughts?

clipped from www.dmnews.com

Display ad campaigns can and do work — in an ideal world any advertiser would have both running and highly optimized. In reality, time and monetary constraints often create the need for a decision.

A solid search ad account will always have much higher click-through and con­version rates than display ads, as well as a higher ROI.

For advertisers who need to move a lot of product, display is often a better alternative than search. Display, when done correctly for an advertiser with a strong online con­version strategy, can drive sales in quantities greater than search, with benefits extend­ing past the initial impression. In online DM campaigns, there are three areas that perform consistently well: search, low-cost display on large networks and higher-cost display on targeted premium sites.

Search and display advertising each compete for dollars, eyes and results. Search can lead to a stronger ROI, while display can punch up online conversion. Our experts compare them.
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Written by petertownshend2

January 21, 2009 at 11:33 pm

Posted in Uncategorized